JOLT

Branding/Identity, Packaging, and Visual Design

I based this project on Eesha Khare’s supercapacitor, which is a battery that can charge a device in less than a minute. My goal was to create an effective and eye-catching design that reflects the product’s capabilities. The first thing I did was making sketches of possible logo names and various illustrations. Once I found the name and icon that perfectly fit the product’s identity, I created multiple drafts and received feedback. After illustrating the final logo, I drafted product ads that would be used in either web or print. Finally, I created three package designs (mobile, tablet, and laptop) that displays the product on the front cover with the logo on the top-left corner and product descriptions on the back of the box.

Logo Design - Sketches and Final

Ad Design

Package Design